These days, branding is one of the most important factors in managing a social media campaign. By creating a brand that resonates with your audience, you’ll be able to gain their trust. In the long run, this will lead to more followers, traffic, and ultimately sales. That said, your brand voice needs to be credible and authentic.
Here are 4 ways you can do just that.
- Be Consistent
Everything you write on social media needs to have a consistent voice. This includes your bio section, the wording and images on your profiles, the copy you write for your ads and posts, and so on. The type of voice can (and should) depend on your business strategy, but you need to choose one style and stick to it throughout all your social media campaigns.
- Share Relevant Content
In order to engage your target audience, it’s best if you create and share content that’s relevant to them. More often than not, that means sticking to a few topics and designing your branding strategy around them.
Of course, keep in mind that broadening a topic can be just as effective as narrowing it down. For example, if you’re running a yogurt business, you don’t need to stick to sharing content about yogurt. In most cases, you’d likely get better results by posting about everything related to health and fitness, from exercise to food.
- Use Your Logo
As you may know, using visual content on social media usually has a positive impact on your engagement rate. That said, there’s always room for improvement. One way to do that is to start adding your logo to your visuals. This further boosts your brand awareness and strengthens your social presence, particularly if your content goes viral.
If you don’t have a logo yet, there are plenty of online tools that can help you create one. With some of them, all you need to do is choose your industry and preferred style, and the tool will automatically generate several options. For best results, create three versions of the logo.
- Stick to the Same Colors
The main purpose of building your brand through social media is to get people to recognize your business. Being consistent with your colors can help in this regard, and the same applies to using the same fonts and design patterns. If you’ve already created your logo, consider using the same color palette on your social media as well.